They are indirectly present in our lives, affecting our online behaviors, also during purchases: we are talking about Italian influencers. Their role has become more and more evident in recent years, but how do you become an influencer? Is there a path to follow or is it simply a natural gift? Let’s see together how to become an influencer in few simple steps.
Who is the influencer?
Before seeing together how to become an influencer, let’s briefly review who the influencer is and what he does. The influencer is a recognized personality as an expert in a specific topic or field. For this reason, it influences the choices of other people, especially its followers on the web. These web professionals come from different sectors, including beauty, fashion, luxury, travel, food. The first step to become an influencer therefore is to choose an industry where you feel “topic masters” of what will be treated. Having a category that passionate us will make it easier to communicate the topics and their persuasiveness.
Why is the influencer important?
The online presence of influencers is playing an important role, especially for companies that take advantage of these figures to sponsor their products. A swimsuit worn by a fashion blogger or posted on the profile of an influencer will surely be more attentive than the one worn by the model chosen for the ad campaign.
To advertise a product, in fact, the most effective method has become not to mention the product, but rather to communicate the values or benefits associated with it. In this, influencers play a crucial role: they are not the direct testimonials of that product, but simple spokesmen for brand values.
How to communicate your Brand
To be able to communicate the values of another brand and succeed in influencing the thinking of users, you must first know what means, “Being a brand”. Often we talk about personal branding just because the influencer has to be able to sell his own image, as if it were a brand. How can we do it? The first step to become an influencer is choosing the best platform, the most known are: Facebook, Instagram, YouTube or a blog.
Before trying to use it, it’s important to study the potentiality and associate them a well-defined editorial line that communicates in the best of ways who we are and where we want to go. As we have said many times, having content to tell and knowing how to tell your brand is very important to establish a link with users.
How to increase follower
Maintaining a stable and strong presence online is not easy, so understanding how to increase your followers and maintain a lasting bond with those already acquired is important. The keywords from this point of view are consistency and constancy. Consistency in your thinking and arguments to be dealt with: the online public is a very careful judge, one of the things he cannot pardon is surely inconsistency. Constancy as in every relationship: being always present online represents for the users a safe harbor to be able to get tips and insights. If you’ve decided to start an online influencer career, but you still need some advice, just keep in mind that you can rely on professionals in digital marketing!