From interest to Conversion
TOFU, MOFU, BOFU: from interest to conversion
To date, it remains the most effective logical and functional model in representing and supporting the marketing activity of creating one’s own audience (fans) and retargeting of the same, with the aim of “extracting” the profile of the customer who most closely matches the products or offer of the company.
The Know-how of Key-One, with skills in technical and functional analysis and creativity in content and in Call To Action, aims to lead as many prospects as possible to the bottom of the funnel, that is, to the “narrow” end of the conversion: a an exercise that requires a solid understanding of the psychology of the buyer to better structure the sales funnels along the landing pages with the highest conversion (Conversion Rate Optimization – CRO).
Customer journey and multi-channel
Call To Action (CTA)
Lead and data acquisition
Each Call to Action is part of the lead funnel, the funnel of which brings the prospect closer to conversion, that is, a successful sale.
From a first “broad” definition of the target market to be followed by a communication strategy on the various media or channels (so-called touchpoints), the structuring of the funnel guides the prospect’s purchase path (customer journey) on the most appropriate landing pages, sending him information (emails, notifications) more and more adhering to his profile. The customer’s interactions with the Call to Action (CTA) of the funnel determine his progress in the approach to the brand (and at the same time tend to keep him away from the interest in competitors’ products!).
Each advertising and communication campaign contributes to the improvement of the customer journey, and of the funnel that represents it, with increasingly targeted and effective sales channels.
The integration of the funnel with CRM systems allows you to classify and structure prospect profiles and data to plan and manage specific marketing actions such as mailing, text messages, AI-based remarketing (Artificial Intelligence).
The Key-One team assists brands in devising conversion funnels that combine marketing automation and optimized landing pages to achieve a substantial increase in sales.
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