SEO and Content
Get placements on leading magazines and blogs
Getting placements on leading magazines and blogs in your specific niche improves referral traffic to your website.
In general, outreach marketing is based on two elements:
- Indirect content distribution channel
Usually companies communicate directly to their audience or to potential customers and they do so using their website, their social networks, through advertising campaigns.
Outreach Marketing, on the other hand, is based on a different paradigm.
Talk to potential customers indirectly, using Blogger, Magazine, specialist sites, and their user networks.
The first step is to identify the bloggers and editorial subjects that interest us and who are most in line with the business of the company or the brand, and create a relationship with them, in order to push them to publish content that mentions the company or the client brand.
There are many tools and methods to undertake an action of contact with the editorial subjects that interest us, but the effectiveness of the final result always depends on an accurate analysis of the target followed by an analysis of the target audience which must be consistent with the objective of the communication activity.
The consolidated experience in this matter naturally leads to providing links (presence of our customers in other sites or blogs in the sector), but we distinguish ourselves in the ability to get more authority, more targeted traffic, and therefore more potential revenue to our customers.
How does it work
Initial campaign analysis
At Key-One we carry out an initial campaign analysis which includes existing backlink analysis, industry trends and competitor analysis. During this phase, our team also works closely with the company to understand the KPIs. This helps us understand where to direct the links to maximize the impact of the content in favor of the customer’s brand (and the link to his site).
Outreach – Awareness raising
Based on the keywords / anchors / destination URLs that are identified, our team identifies and contacts the most suitable and consistent bloggers with the positioning of the specific sector of the brand.
We create quality content that is engaging, useful, informative and engaging for the audience of the blog or magazine we have identified.
Each content will contain at least one link to the company website. For publications on international blogs, all content writing is done by native speakers.
Through constant monitoring, we provide the customer with lists of all the links of the sites and pages that have published our content.
"Authoritative" media and magazines
What are the benefits of an Outreach activity?
The targeted acquisition of links through blogs and editorial subjects improves the authority of the company website by increasing its traffic and organic audience. In fact, backlinks represent one of the 3 major ranking factors on Google.
Obviously the backlinks must be quality and relevant. In fact, they must have good authority (which is evaluated on a scale from 0 to 100) and must come from pages that have a certain content consistency with the company’s business. A backlink from a site with little authority, poor and that has nothing to do with the company’s business, will not bring any advantage to our SEO strategy, on the contrary it could compromise it.
Increased brand awareness
The links earned through our blogging outreach activity can improve brand awareness, that is, enhance the online identity of your brand. This is because, the greater the presence of indirect content that speaks of your brand on the web, the greater the likelihood that users will come into contact with your brand and place it in their basket of choice during their purchase journey.
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