Data driven: because companies must be guided by data
E-commerce
Marketplaces
The Key-One approach
The vastness of the markets covered even by Amazon and Alibaba alone represents a huge opportunity for sellers and advertisers, but navigating their specific tools and platforms can represent a considerable challenge in positioning the company and its brand.
Our understanding of the entire landscape of this type of media and how marketing fits into the dynamics of marketplaces gives us an advantage in terms of consolidated skills and experience.
Key-One uses a holistic planning approach that takes into account the SEO tools applied to the search engine within the marketplace (e.g. Amazon’s), to ensure that pages are ready for conversion and DSP interaction (Demand -Side-Platform), in order to fill the upper part of the duct, as efficiently as possible.
For this reason we have specifically studied an Amazon media planning solution, able to provide the statistical logic on the basis of which to establish the right mix of media for their objectives and how to correctly invest the available budget, through the multiple advertising channels of Amazon. and marketplaces.
Highlight
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New markets
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User base and traffic
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Standardized logistic and administrative processes
