The Key-One approach
The vastness of the markets covered even by Amazon and Alibaba alone represents a huge opportunity for sellers and advertisers, but navigating their specific tools and platforms can represent a considerable challenge in positioning the company and its brand.
Our understanding of the entire landscape of this type of media and how marketing fits into the dynamics of marketplaces gives us an advantage in terms of consolidated skills and experience.
Key-One uses a holistic planning approach that takes into account the SEO tools applied to the search engine within the marketplace (e.g. Amazon’s), to ensure that pages are ready for conversion and DSP interaction (Demand -Side-Platform), in order to fill the upper part of the duct, as efficiently as possible.
For this reason we have specifically studied an Amazon media planning solution, able to provide the statistical logic on the basis of which to establish the right mix of media for their objectives and how to correctly invest the available budget, through the multiple advertising channels of Amazon. and marketplaces.
User base and traffic
Standardized logistic and administrative processes
At Key-One we conceive marketplaces in the broader context of multichannel digital marketing. We’re taking the conversation beyond e-commerce, into branding and brand positioning.
Our marketplace services:
- Optimization of content and retail operations to maximize conversion.
- Performance tools to convert demand, gain digital shelf share and increase profitability
- Brand awareness, with a funnel strategy to acquire new audiences and increase consideration for the brand and products.
- Market media planning in sync with your overall marketing plan
Key-One leads companies to promote their products in the most important marketplace in the world, and advertise products through Amazon Advertising with targeted campaigns, exploiting all the potential offered by the most popular online sales platform.
Amazon allows advertisers to register their own Seller account, in order to enter products in the inventory, manage orders, product availability, payments and use all the features offered by the platform. These are operations for which a certain degree of technical preparation is required, which Key-One makes available as a technological partner.
In addition to technical services and automated catalog and order management, Amazon supports a variety of operational and commercial processes across its facilities and platforms.
Amazon Store – to create your brand site directly on Amazon
Amazon Advertising – sponsorship of products within Amazon through Display, Video Ads, Sponsored Ads and Programmatic, these are the communication methods that Amazon offers to its advertisers; it is possible to sponsor one or more products, a brand, insert advertisements in messages within Mail communications, all based on search keywords used by users or based on their interests and with automated targeting.
Amazon Fulfilment – If the merchant’s company does not have its own logistics and the possibility of storing the goods, you can take advantage of the convenient Amazon Fulfilment service; the goods are shipped to Amazon’s warehouses, which will directly take care of the shipment of the orders (the Amazon logistics service allows you to take advantage of the Amazon Prime service and to expand the customer base by reaching users from all over Europe).
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