Positioning, model, multi-channel plan, metrics, data

Digital Marketing

Goals

  • Positioning in the online market / channel

  • Tone of voice, analysis and identification

  • Editorial plan, ads and content, organic and / or paid

  • Report / kpi

Why Key-One

  • Multichannel Vision

    Our contribution fully covers the digital channels of relevance for the customer, and their coexistence with the physical and traditional channels of the company

  • Know-how on cost-optimized positioning strategy

    Consolidated skills and experience allow us a high degree of cost optimization for target positioning

  • Ability to integrate and enhance the customer's previous investments

    Our Digital Marketing project is part of the customer's path and business plan, trying to enhance the other and previous investments

Contact us

Improve your Digital Marketing business

A Digital specialist will be at your disposal

  • Contact us

Discover the Services for the Digital Marketing

Key-One for the Digital Transformation

  • Positioning
  • Tone of voice
  • Contents
  • Report
  • Positioning
  • Tone of voice
  • Contents
  • Report

Positioning in the online market / channel

Online marketing requires clearly distinctive elements of the brand for an effective positioning and perception in the customer’s decision-making process., Which is realized through:

  • the Digital Identity of the brand
  • competition analysis
  • the objectives of competitive advantage

Tone of voice, analysis and identification

The reputation of the brand, consolidated or desired, is expressed in the canons of digital communication media

  • expressive, for the tone of the communication
  • emotional, for the mood evoked in creativity
  • technicians, based on the formats of the media channels

Editorial plan, ads and content, organic and / or paid

The online presence, as in any editorial context, is realized with the publication of contents, with periodicity of

  • multi-channel editorial plans
  • both textual and multimedia content
  • posts, announcements, advertising and online sponsorships

Report / KPI

Preparation of environments and platforms for the conversion into data of communication and presence activities on digital channels and touch points, with

  • configuration of tracking platforms and lead funnels
  • learning and optimization
  • data analysis and reporting

Contact us

Improve your Digital Marketing business

A Digital specialist will be at your disposal

  • Contact us