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The passing of years can lead to the evolution of several factors within a company. Surely you will be thinking about factors relating to business policies or the renewal of products offered to customers. These elements are fundamental, but they are not the only ones to keep in mind: even logos can evolve their story to express in the best way temporal changes and more. Keeping in line with the increasingly demanding needs and interests of consumers is the only way to withstand a competitive market. For this reason, we want to propose examples of brand identity evolved in the history of some brands’ logos. But what is brand identity? Why is it important for companies?
Brand identity defines the set of all those elements that define the perception and reputation a customer has of a brand. Mission, vision and values must be represented in brand identity.
Creating the corporate logo
What is the first thing that comes to mind when we think of a brand, if not its logo? To define its own brand identity, one of the key steps is to create a corporate logo that reflects who we are, what we want to do and our values. For this reason, it is also important that the logo with the passing of time is updated according to business growth and evolution, following four simple rules:
- It must be unique: so that it can be brought back to the brand immediately;
- It must be simple: in the font, shape, and colors
- It must express only one key message: communication of too many messages delivers the customer from brand identity;
- It must know what emotions it wants to invoke: there is no room for too many emotions in a single logo.
We propose 50 logos between yesterday and today that have influenced the history of their brand. In how many of these logos can we rebuild the brand identity? Are there any values easily attributable to the brand? If the essential is invisible to the eyes, let’s try and explore it together!
Logo Instagram before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-50-57470c26f2e96__700-e1493306916142.jpg)
Logo Snapchat before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-51-57470c538146e__700-e1493306995106.jpg)
Logo Adidas before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-52-57470fe32aa13__700-e1493307046881.jpg)
Logo Volkswagen before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-66-574735d1c7875__700-e1493307441837.jpg)
Logo Ikea before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-34-574709ad67e28__700-1-e1493307505343.jpg)
Logo Kentucky Fried Chicken before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-35-574709aecaf8c__700-e1493309754158.jpg)
Logo Pepsi before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-36-574709b074201__700-e1493309849553.jpg)
Logo Coca Cola before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-33-574709abd85f6__700-e1493309902957.jpg)
Logo Google before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-32-574709a7c063e__700-e1493310014200.jpg)
Logo FedEx before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-67-574738baad162__700-e1493310097333.jpg)
Logo Twitter before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-68-57473a7919b6e__700-e1493310148851.jpg)
Logo Nokia before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-69-57473bda8f221__700-e1493310177402.jpg)
Logo Audi before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-70-57473ed4a8485__700-e1493310242846.jpg)
Logo Disney before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-31-574709a5bd569__700-e1493310393680.jpg)
Logo Walmart before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-30-574709a3ba491__700-e1493310459507.jpg)
Logo Amazon before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-29-574709a1c5210__700-e1493310499868.jpg)
Logo Visa before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-28-574709a02ab3e__700-e1493310558636.jpg)
Logo Starbucks before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-27-5747099eadd44__700-e1493310600687.jpg)
Logo Pampers before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-26-5747099d59554__700-e1493310663959.jpg)
Logo Play Boy before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-22-5747099764d06__700-e1493310922260.jpg)
Logo Adobe before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-23-57470998db9ee__700-e1493310953963.jpg)
Logo Mtv before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-24-5747099a30ce0__700-e1493311018963.jpg)
Logo Bored Panda before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-25-5747099bd3fda__700-e1493311082370.jpg)
Logo Burger King before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-22-574710d26220c__700-e1493311123448.jpg)
Logo Nestlè before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-21-57470995b6d1d__700-e1493311193860.jpg)
Logo P&G before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-21-57470ea319bb4__700-e1493311279743.jpg)
Logo Apple before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-20-5747099422833__700-e1493313971510.jpg)
Logo Heineken before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-20-57470e031ea54__700-e1493311377687.jpg)
Logo at&t before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-19-574709927d5e2__700-e1493311423619.jpg)
Logo Dell before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-19-57470c694c629__700-e1493311474353.jpg)
Logo British airways before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-18-57470991278b2__700-1-e1493311661176.jpg)
Logo Samsung before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-18-57470c535cf4d__700-e1493311763595.jpg)
Logo Canon before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-17-5747098fd48cf__700-e1493312021186.jpg)
Logo Ford before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-17-57470c3de8167__700-e1493312083501.jpg)
Logo Discovery channel before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-16-5747098dc74d0__700-e1493312136583.jpg)
Logo Xerox before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-1-574709722ff13__700-e1493312189262.jpg)
Logo Shell before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-2-57470973806f9__700-e1493312227225.jpg)
Logo RCA before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-3-57470974c2170__700-e1493312257238.jpg)
Logo Nissan before and after
![](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-4-5747097638028__700-e1493312293453.jpg)
Logo Nintendo before and after
![Logo nintendo prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-5-57470977b4072__700-e1493312368818.jpg)
Logo Microsoft before and after
![Logo microsoft prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-6-5747097921d25__700-e1493312401631.jpg)
Logo McDonald’s before and after
![Logo Mc prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-7-5747097b11914__700-e1493312976580.jpg)
Logo Mazda before and after
![Logo mazda prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-8-5747097c53acb__700-e1493313005872.jpg)
Logo Lego before and after
![Logo lego prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-9-5747097db47dc__700-e1493313235513.jpg)
Logo Lays before and after
![Logo lays prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-10-5747097f27b41__700-e1493313199786.jpg)
Logo Kodak before and after
![Logo kodak prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-11-574709809bf24__700-e1493313164661.jpg)
Logo IBM before and after
![Logo ibm prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-12-57470984d366c__700-e1493313113740.jpg)
Logo Ge Healthcare before and after
![Logo Ge healthcare prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-13-57470986cfb7c__700-e1493312921389.jpg)
Logo Mozilla before and after
![Logo mozilla prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-14-57470989d4c57__700-e1493312552753.jpg)
Logo Eskimo before and after
![Logo eskimo prima e dopo](https://www.key-one.it/wp-content/uploads/2017/04/famous-logo-evolution-history-old-new-15-5747098bef015__700-e1493312492976.jpg)