27 April 2017

Examples of brand identity: 50 logos between yesterday and today

brand-identity-esempi

The passing of years can lead to the evolution of several factors within a company. Surely you will be thinking about factors relating to business policies or the renewal of products offered to customers. These elements are fundamental, but they are not the only ones to keep in mind: even logos can evolve their story to express in the best way temporal changes and more. Keeping in line with the increasingly demanding needs and interests of consumers is the only way to withstand a competitive market. For this reason, we want to propose examples of brand identity evolved in the history of some brands’ logos. But what is brand identity? Why is it important for companies?

Brand identity defines the set of all those elements that define the perception and reputation a customer has of a brand. Mission, vision and values ​​must be represented in brand identity.

Creating the corporate logo

What is the first thing that comes to mind when we think of a brand, if not its logo? To define its own brand identity, one of the key steps is to create a corporate logo that reflects who we are, what we want to do and our values. For this reason, it is also important that the logo with the passing of time is updated according to business growth and evolution, following four simple rules:

  • It must be unique: so that it can be brought back to the brand immediately;
  • It must be simple: in the font, shape, and colors
  • It must express only one key message: communication of too many messages delivers the customer from brand identity;
  • It must know what emotions it wants to invoke: there is no room for too many emotions in a single logo.

We propose 50 logos between yesterday and today that have influenced the history of their brand. In how many of these logos can we rebuild the brand identity? Are there any values ​​easily attributable to the brand? If the essential is invisible to the eyes, let’s try and explore it together!

Logo Instagram before and after

Logo instagram prima e dopo

Logo Snapchat before and afterLogo Snapchat prima e dopo

Logo Adidas before and after

Logo Adidas prima e dopo

Logo Volkswagen before and afterLogo volkswagen prima e dopo

Logo Ikea before and after

Logo Ikea prima e dopo

Logo Kentucky Fried Chicken before and after

Logo KFC prima e dopo

Logo Pepsi before and after

Logo prima e dopo

Logo Coca Cola before and after

Logo coca cola prima e dopo

Logo Google before and after

Logo google prima e dopo

Logo FedEx before and after

Logo fedex prima e dopo

Logo Twitter before and after

Logo twitter prima e dopo

Logo Nokia before and after

Logo nokia prima e dopo

Logo Audi before and after

Logo audi prima e dopo

Logo Disney before and after

Logo disney prima e dopo

Logo Walmart before and afterLogo walmart prima e dopo

Logo Amazon before and after

Logo amazon prima e dopo

Logo Visa before and after

Logo visa prima e dopo

Logo Starbucks before and afterLogo starbucks prima e dopo

Logo Pampers before and after

Logo pampers prima e dopo

Logo Play Boy before and after

Logo playboy prima e dopo

Logo Adobe before and after

Logo Mtv before and after

Logo mtv prima e dopo

Logo Bored Panda before and after

Logo bored panda prima e dopo

Logo Burger King before and after

Logo burger king prima e dopo

Logo Nestlè before and after

Logo nestle prima e dopo

Logo P&G before and after

Logo p e g prima e dopo

Logo Apple before and after

Logo apple prima e dopo

Logo Heineken before and after

Logo heineken prima e dopo

Logo at&t before and after

Logo at e t prima e dopo

Logo Dell before and after

Logo dell prima e dopo

Logo British airways before and after

 

Logo Samsung before and after

Logo airlways prima e dopo

Logo Canon before and after

Logo canon prima e dopo

Logo Ford before and after

Logo ford prima e dopo

Logo Discovery channel before and after

Logo discovery prima e dopo

Logo Xerox before and after

Logo xerox prima e dopo

Logo Shell prima e dopo

Logo shell prima e dopo

Logo RCA before and after

Logo rca prima e dopo

Logo Nissan before and after

Logo nissan prima e dopo

Logo Nintendo before and afterLogo nintendo prima e dopo

Logo Microsoft before and after

Logo microsoft prima e dopo

Logo McDonald before and after

Logo Mc prima e dopo

Logo Mazda before and after

Logo mazda prima e dopo

Logo Lego before and after

Logo lego prima e dopo

Logo Lays before and after

Logo lays prima e dopo

Logo Kodak before and after

Logo kodak prima e dopo

Logo IBM before and after

Logo ibm prima e dopo

Logo Ge Healthcare before and after

Logo Ge healthcare prima e dopo

Logo Mozilla before and after

Logo mozilla prima e dopo

Logo Eskimo before and after

Logo eskimo prima e dopo