Customer Relationship Management
The Customer Relationship Management (CRM) tools with automatic logics for the classification and qualification of information and data allow to conduct the process of approaching the customer in all the critical stages of his decision-making process.
In fact, we observe a context where digital interactions (via email, chat, messaging, notifications) are added to traditional physical and telephone commercial activities, with an overabundance of exchanges (often of low relevance and quality).
Digital marketing action plan
Automation and reporting
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Sales are a primary process for any industrial or entrepreneurial activity in general.
For existing customers, by tracking contact information, purchase history and preferences, you can increase their loyalty. Established and become habitual customers will be inclined to recommend their experience to their direct contacts.
Last but not least, the automation aspects of a CRM, capable of arranging email or text message campaigns, collecting feedback, preparing reports and subsequent contact actions.
The adoption of CRM tools contributes to the careful structuring of commercial plans and their continuous adaptation according to market responses.
Key-One supports its customers in the selection and configuration of the CRM, integrating it immediately into the digital marketing project, populating it with data from online advertising campaigns (Google Ads, Social, etc.).
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