SEO and Content
Site Audit and SEO Evaluation
Site Audit and SEO Evaluation are two of the activities that the key-One digital team uses to improve the technical SEO configuration of a website or an ecommerce.
This is a prerequisite for a successful SEO strategy and an optimization program aimed at achieving Business Performance objectives.
Advantages of an SEO Site Audit
Entering operations, and with the first data and reports, the advantages are often immediately evident:
- discover the criticalities of your website or ecommerce in the mode of use from mobile and overcome them by developing an intelligent strategy;
- create strategies to address penalties and critical issues, such as duplicate content;
- increase organic search traffic by discovering and removing technical mistakes on the website;
- optimize the site structure, information architecture (AI) and internal links to allow easier crawling of your site by search engines;
- improve the position in the SERP by optimizing images, videos, texts, metadata.
Organization of information
Relevance of content
Google uses over 200 factors to determine whether a content page should rank for a given search criterion.
Our SEO team focuses on the analysis and supervision of technical and editorial aspects that are decisive for the quality measured by Google.
In concrete terms, it is:
- Content and page optimization
- Focus on content for relevance and visibility
- Competition analysis
- Page structure
- Internal links
- Spidering and indexing
- Information architecture (AI)
- URLs and directory structures
- Page speed
- Geographic and linguistic targeting
- Mobile usability
- Website infrastructure
- Complexity of hosting
Tools and skills make it possible to identify and act at the level of each single “cause”, generating and classifying a series of clear and thoughtful recommendations.
Build an action plan
The audit is followed by an intervention plan; for this reason we evaluate each recommendation in relation to the effort to be implemented and the impact on the company, making sure that every action taken leads to a positive return on investment
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