Web & Tech
Chatbot and AI
Chatbot for companies: the importance of communicating with new customers
Integrating chatbots into your e-commerce means significantly improving the performance of online shopping.
From the commercial introduction of bots to date, it is estimated that most of the information (over 80%) provided on e-commerce is now provided by an artificial intelligence system.
Setting up dedicated funnels allows users to provide real-time information on shipments, costs and shop news with a huge saving of time for those who manage the platform.
Why small and large companies need a Chatbot?
Artificial intelligence combined with instant messaging, if well implemented, forsters higher conversion rates in many digital areas, such as online sales (both in terms of new sales, the management of returns or customer complaints).
Chatbots are one of the most used tools in the area of safekeeping or redirectimg the user to the most suitable operator to manage a particular problem.
Discounts, offers and intelligent and advanced searches can be set through AI. In this way it is possible to increase the degree of satisfaction and user engagement with your site and the products/services offered.
Suggesting and leading the user to fill out surveys or reviews are other fundamental factors for building a valuable brand reputation with minimal effort.
The acquisition of data obtained through Chatbots and AI is the basis of the Marketing activities of every type of company.
Stimulus to deepen
Using the artificial intelligence of chatbots, it is possible to provide detailed information by shortening the distance between user and company by creating an immediate, even motivational, connection.
At the same time, the intelligent conversation software used by Key-One allows you to generate a database of information on users who interact with chatbots, an aspect of fundamental importance in the world of online sales to set up marketing automation communications and dedicated offers.
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