Divise Camici Gavezzoli

After an initial analysis of the customer’s needs and the criticalities of the previous site, a new site was designed and developed, characterized by the simplicity of mobile navigation and the immediate display of the product categories.

In fact, the customer needed to show, in a clear and fast way, many product catalogs that have been organized by professional sectors and can be used quickly.

The initial situation, in terms of searchability and visibility, was quite critical.

It was therefore decided to proceed strategically, improving both organic and paid channels. Content creation was the backbone of the whole project.

In addition to writing all the structural contents of the site in SEO mode, we proceeded with the development of a “News” section in which articles written by SEO copywriters were published with the dual purpose of improving the organic positioning of the site. for strategic keywords and increase user engagement.

Once the site for strategic keywords was positioned in the top positions of Google, with the customer it was decided to proceed with a further step by integrating traditional sales channels with e-commerce.

Key One thus designed, developed and integrated the shop section which allowed the customer, in a short time, to begin receiving the first orders from geographic areas not covered by physical stores.

To complete the digital strategy, Key One structured and managed Gavezzoli’s social communication, working on various social platforms to hit the various potential customer targets.

We proceeded with the creativity and planning of posts for Instagram, Facebook, Linkedin.