GEO – Generative Engine Optimization

How We Develop a GEO Strategy

We don’t start by producing new content indiscriminately.

We start with data.

01. Prompt Benchmark

We identify the questions potential customers may ask an AI assistant at different stages of their decision-making journey.

We don’t just analyse generic queries. We focus primarily on high-value commercial prompts, such as:

“Which solution would you recommend?”

“What are the best companies for…?”

“Is product A or product B the better choice?”

“I’m looking for a provider that can…”

“Which company offers this service?”

This allows us to build a prompt universe around the services, products, challenges, features and markets that really matter to the business.

02. AI Visibility & Share of Voice

We test these prompts across the leading generative AI platforms to establish an initial benchmark of the brand’s visibility.

We analyse:

• Brand Mentions;
• Prompt Coverage;
• Recommendation Rate;
• Citation and Source Presence;
• Topic Association;
• Competitor Share of Voice;
• Sentiment and how the brand is described.

The result becomes our initial benchmark, providing a baseline against which we can measure the impact of future actions and optimisations.

03. Competitor & Citation Gap

Being absent from an AI-generated answer is only part of the picture.

The next question is:

Who is appearing instead of us, and why?

We analyse the competitors that appear most frequently in AI-generated answers and, where available, the sources associated with their citations and mentions.

This allows us to identify websites, media outlets, directories, industry platforms, content, reviews and other sources that may contribute to strengthening their digital authority and visibility.

The Citation Gap allows us to turn this analysis into tangible opportunities across content strategy, SEO, digital PR and brand positioning.

Are your competitors being recommended by AI more often than you?

We compare your brand’s visibility with that of your key competitors and identify the Prompt Gap, Content Gap and Citation Gap.

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