Digital Strategy & Identity
Consulting and digital strategy
Online business: growing with a proper online strategy
Constant attention to digital trends and organizational revolutions to study, with customers, plans and paths of transformation and affirmation in the digital world (Online Business), thus supporting national and foreign companies and groups in the positioning and performance of their channels and online markets.
We design and develop evolutions and we do it with an innovative mentality and technologies.
Key-One can be the key player to identify, develop and apply technologies to improve customer experience and services.
Develop your strategic digital marketing plan
In an increasingly dynamic (and digital!) Competition context, we immediately pay great attention to the positioning, and repositioning, of the customer in his specific market, immediately considering the factors of Digital Identity and Brand Identity, central and decisive for an experience Digital-First.
Technological and strategic know-how at the service of large companies, SMEs and professionals
From this exploratory process, new opportunities for growth and turnover arise, in markets – ideally boundless – that go beyond the limits of traditional physical channels and beyond national borders (Digital Export).
We put in a know-how made up of strategic skills, technological mastery, creativity, data mindset, passion for constant research: a “ready for execution” approach to Online Strategy that goes beyond classic consultancy.
Technological and strategic know-how to support large companies, SMEs and professionals.
How does our approach materialize?
Our marketing and technology experts carry out digital analysis and planning, which translates into the following:
Preliminary analysis of the online and offline market. That is, our Digital Strategists carry out a 360° analysis of the customers’ reference market, through various online channel and through offline data and surveys, to build the end users’ profile, measure their expectations and potential appreciation of the new services to be offered or to be launched. What does distinguish Key-One from its competitors? The analysis that we carry out for our clients’ business is continuous and not limited to the initial launching phase.
Identification of customer value proposition. That is, we work on the distinctive values of the brand and product that the client wants to offer on the online channel. We analyze the purchasing decision-making processes of the end customers and identify the factors that influence their decision the most. Our ultimate goal is to ensure that the final customer perceives the truly distinctive values of the product.
Given the rapid change in technology and user expectations, it is crucial not only to understand current trends but also to anticipate future trends. That is why Key-One carefully analyses market trends, searching for new market and turnover opportunities, new business models and new ways to generate added value to the client’s brand.
Devising objectives and budget plans
We set out plans and programs in conjunction with the client, finilise the objectives, the budget and allocate the budgeted resources across activities.
After completion of the analysis and future casting phases, Key-One is able to use its internal experience and expertise to implement the agreed plan.
Key-One’s mission is to help companies, and professionals, taking advantage of new digital technologies and setting up operational processes capable of making a real qualitative leap in the digital environment. Furthermore, thanks to Key-One’s strenghth in training the company’s internal resources, over time it is possible to set up continuous operations in complete autonomy.
Each stage is monitored through KPIs, defined in the design phase, so that the client can be reassured towards achieving the agreed ROI.
Positioning and Competition
Multichannel and Integration
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