{"id":74675,"date":"2023-05-19T16:05:21","date_gmt":"2023-05-19T14:05:21","guid":{"rendered":"https:\/\/www.key-one.it\/?p=74675"},"modified":"2023-05-19T16:05:21","modified_gmt":"2023-05-19T14:05:21","slug":"marketing-swot-analysis-what-it-is-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/www.key-one.it\/en\/marketing-swot-analysis-what-it-is-and-how-to-do-it\/","title":{"rendered":"Marketing swot analysis: what it is and how to do it"},"content":{"rendered":"

The SWOT marketing analysis<\/strong> is a tool used to prepare a strategic communication plan through which the company can take into account strengths<\/strong>, weaknesses<\/strong>, but also opportunities<\/strong> and threats<\/strong> of a specific project or aspect of the company that has been underestimated so far. But what does the acronym SWOT mean?<\/strong> The SWOT acronym used in competitor analysis<\/strong> refers precisely to the initials of strengths, weaknesses, opportunities and threats, and is what allows a company to actually evaluate its internal performance and compare it with that of competitors to decide accordingly in which competitive direction to go, what decisions to make, what strategies to set up to achieve the desired results. Let\u2019s see then in detail how to do a SWOT analysis, how to structure it and why it is so important.<\/p>\n

The 5 phases of a SWOT analysis<\/h2>\n

The steps for a SWOT analysis<\/strong> actually develop in 5 key points:<\/p>\n

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  1. Define the goal to be achieved.<\/li>\n
  2. Define resources, skills and advantages of internal factors.<\/li>\n
  3. Define what are the opportunities and any threats from outside.<\/li>\n
  4. Enter the data into a SWOT matrix<\/strong>.<\/li>\n
  5. Select the actions to be performed.<\/li>\n<\/ol>\n

    Each factor considered serves the company to understand which decisions to make. Strengths and weaknesses, for example, are useful for measuring the reputation of the company and which aspects need to be improved or changed, as these are factors that can be acted upon within the company. Opportunities and threats, on the other hand, depend on external elements, such as material prices, competitors, market trends and therefore are not criteria that can be modified from within and over which there is no control. In any case, these also become fundamental for the entrepreneur, as it allows him to decide which techniques to put into practice against competition.<\/p>\n

    How to do a SWOT analysis<\/h2>\n

    So all that remains is to explain how to do a Swot analysis<\/strong>. Let\u2019s start with the organization. Before starting the process, it is essential to gather collaborators and stakeholders in the company\u2019s workflow, as each one will be able to contribute to the analysis with their own point of view, their own opinion, thus making the discussion more lively and rich in ideas and reflections. The next step is to identify the strengths of the activity and how to best exploit them to make them more favorable for the company itself. In this sense, the questions to ask are, for example:<\/p>\n