{"id":74662,"date":"2023-05-19T13:25:39","date_gmt":"2023-05-19T11:25:39","guid":{"rendered":"https:\/\/www.key-one.it\/?p=74662"},"modified":"2023-05-19T14:47:38","modified_gmt":"2023-05-19T12:47:38","slug":"ai-marketing-come-funziona-lintelligenza-artificiale-nel-marketing-e-come-puo-essere-sfruttata-dalle-aziende","status":"publish","type":"post","link":"https:\/\/www.key-one.it\/en\/ai-marketing-come-funziona-lintelligenza-artificiale-nel-marketing-e-come-puo-essere-sfruttata-dalle-aziende\/","title":{"rendered":"AI Marketing: how artificial intelligence works in marketing and how it can be exploited by companies"},"content":{"rendered":"

Artificial Intelligence in marketing<\/strong> is the beginning of a communicative revolution in the digital field that will bring (and in part has already brought) significant changes in the future years, such as better profiling consumers and defining their needs to launch targeted advertising campaigns. AI Marketing in Italy<\/strong> has been consolidating even more recently, embracing new areas that shift the level of digital communication towards a more strategic step. But what is meant by AI marketing?<\/strong> We will see it in this article, where we will go deeper into its meaning, functioning and the advantages that a company can derive from choosing to integrate it into its promotion system.<\/p>\n

AI marketing: what it is and what it is used for.<\/h2>\n

To understand how artificial intelligence can be exploited in a company, however, we must first start by defining what AI marketing is and how it works. AI marketing or artificial intelligence for marketing<\/strong> is the set of artificial intelligence solutions applied in digital marketing<\/strong> to refine the tools to know ourselves<\/strong> and first of all consumers in order to convert them with a persuasive and personalized CTA (call to action, such as buying a product). In other words, artificial intelligence marketing<\/strong><\/a> is the result of a combination of algorithms that automate complex functions and advertising communication techniques to support market analysis activities, target management, content creation and much more, as we will see later.<\/p>\n

Ai marketing and user behavior<\/h2>\n

By using artificial intelligence in marketing<\/strong>, every company has the possibility to plan and implement more effective customer experience strategies in line with consumer expectations with the sole aim of intercepting the public and converting each user into a lead. In other words: AI marketing<\/strong> allows you to create advertising campaigns based on user behavior, predicting their purchasing behavior and suggesting to the CMO (chief marketing officer) the actions to be applied to refine persuasion techniques in view of a more effective strategic communication towards users in target with the company\u2019s objectives. For example, if you know a user\u2019s habits, it is possible to determine the most suitable time to send them a newsletter, an invitation to the most important corporate event of the year, a presentation etc. by implementing AI email marketing.<\/strong><\/p>\n

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Marketing machine: how it works and what is the AI process<\/h2>\n

To achieve user conversion, it is necessary to start a marketing machine process<\/strong>, structured in 3 phases:<\/p>\n

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  1. The collection of data from potential customers or in general from the public in target with the company\u2019s marketing campaign.<\/li>\n
  2. The transformation of data into information (reasoning), the most important phase in which AI marketing automation<\/strong> plays a central role.<\/li>\n
  3. The planning of strategies (action) to obtain a persuasive conversion of users in target.<\/li>\n<\/ol>\n

    Uses and technologies of AIM (Artificial Intelligence Marketing)<\/h2>\n

    At a practical level, the use of AIM therefore translates into:<\/p>\n