{"id":72090,"date":"2022-09-18T15:45:16","date_gmt":"2022-09-18T13:45:16","guid":{"rendered":"https:\/\/www.key-one.it\/?p=72090"},"modified":"2022-09-18T19:11:59","modified_gmt":"2022-09-18T17:11:59","slug":"migration-to-google-analytics-and-news-in-data-tracking","status":"publish","type":"post","link":"https:\/\/www.key-one.it\/en\/migration-to-google-analytics-and-news-in-data-tracking\/","title":{"rendered":"Migration to Google Analytics and news in data tracking"},"content":{"rendered":"<p>The <strong>migration to Google Analytics 4<\/strong> is necessary in order to use the new Google <strong>tracking<\/strong> system launched by <strong>Big G<\/strong>, different from the old Universal Analytics. New online business opportunities can depend solely and exclusively on excellent <strong>data tracking<\/strong> and knowledge of user behavior.<\/p>\n<p><strong>Google Analytics 4<\/strong> is a cutting-edge tool, very efficient for managing <strong>website<\/strong> traffic and therefore for the development of conversion strategies. With its dashboard, <strong>GA4<\/strong> allows you to monitor <strong>insights<\/strong> and <strong>statistics<\/strong> in real time.<\/p>\n<p>The <strong>GA4 interface<\/strong> is much more like an app than a classic web page, and its <strong>new features<\/strong> compared to previous Google tracking systems are many.<\/p>\n<p>Let&#8217;s start talking about the news of GA4 starting from the <span style=\"text-decoration: underline;\"><strong>approach to Data-Models<\/strong><\/span>: with <strong>Google Analytics 4<\/strong>, the collection of user data is no longer based on their profile, but rather on their <strong>online behavior<\/strong>, on their <strong>interactions,<\/strong> in fact GA4 includes new sections called <strong>Monetization<\/strong> and <strong>Loyalty.<\/strong><\/p>\n<p>With <strong>GA4<\/strong> there is also a <span style=\"text-decoration: underline;\"><strong>more complete management and categorization of events<\/strong><\/span>. Events are data that can be viewed in Google reports that refer to an interaction between the user and their website or app.<\/p>\n<p>Here are how many <strong>categories of events<\/strong> can be tracked with <strong>Google Analytics 4<\/strong>:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong>Events collected automatically<\/strong><\/span>: for example language and localization.<\/li>\n<li><strong><span style=\"text-decoration: underline;\">Advanced measurement events<\/span><\/strong>: for example downloads, scrolls and searches, which are not automatically traceable events, but must be activated through the control panel.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Recommended events<\/strong><\/span>: logins, shares, online purchases, which can also be activated independently and not automatically.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Custom events<\/strong><\/span>: these are events that do not belong to Google&#8217;s parameters, but must be implemented independently. Remember that parameters are values \u200b\u200bthat add information to the actions that are tracked on the website.<\/li>\n<\/ul>\n<p>Another important new feature of <strong>GA4<\/strong> is the <span style=\"text-decoration: underline;\"><strong>customization of sessions<\/strong><\/span>: you can highlight your <strong>favorite metrics<\/strong> and you can also use the <strong>pre-set dashboards<\/strong> that the Google platform makes available for newbies.<\/p>\n<p>And yet, other <strong>new features of GA4<\/strong> are: <span style=\"text-decoration: underline;\"><strong>privacy controls<\/strong><\/span> such as measurement without cookies, predictive functions that offer <span style=\"text-decoration: underline;\"><strong>indications without complex models<\/strong><\/span> and the possibility of having <span style=\"text-decoration: underline;\"><strong>direct integrations<\/strong><\/span> to multimedia platforms.<\/p>\n<p>Thanks to the higher data quality offered by <strong>GA4,<\/strong> a website manager can make more informed <strong>marketing decisions<\/strong>.<\/p>\n<p>Currently, many website and app operators use both UA and GA4. But remember that the old <strong>Universal Analytics<\/strong> tracking system is available until a specific date: <strong>July 1, 2023<\/strong>. After that, its reports can be viewed for a limited period of time, and the new data is then transmitted to <strong>Google Analytics 4<\/strong>.<\/p>\n<h2>How to migrate to Google Analytics 4: some indications<\/h2>\n<p>Knowing how to <a href=\"https:\/\/support.google.com\/analytics\/answer\/10119380?hl=en\"><span style=\"text-decoration: underline;\"><strong>migrate data to Google Analytics 4<\/strong><\/span><\/a> is important for those who manage <strong>websites, e-commerce and mobile apps<\/strong>.<\/p>\n<p>To <strong>migrate from UA to GA4<\/strong>, you do not need to change the UA implementation, but you need to create <strong>duplicate events<\/strong> for the <strong>GA4 property<\/strong>, and use <strong>new event names\/parameters<\/strong> required.<\/p>\n<p>For example, if you use the UA site implementation for a GA4 property, the resulting <strong>reports<\/strong> will not be complete. There are therefore two implementations to consider, one for UA and one for GA4.<\/p>\n<p>If you keep the objects and structure of the UA <strong>dataLayer<\/strong>, you need to <strong>add new GA4 parameters<\/strong> in order to be able to use all the functionalities needed to create new reports.<\/p>\n<p>It is important to remember that <strong>if you do not include the mandatory parameters<\/strong> for specific events for the website, these events are not then included in the GA4 reports, but are instead recorded as <strong>customized events<\/strong>.<\/p>\n<h3>The advanced functions of Google Analytics 4<\/h3>\n<p>The <strong>advanced functions of Google Analytics 4<\/strong> are available for everyone and no longer only for large companies in possession of the Analytics license as was the case in the past.<\/p>\n<p>Among the important new functions we mention the <strong>analysis<\/strong> function, access to <strong>BigQuery RAW data<\/strong>, the <strong>integration of app and web data<\/strong>, <strong>advanced segmentation<\/strong>.<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong>Analysis<\/strong><\/span>: is a very powerful <strong>tool<\/strong> useful for creating <strong>advanced reports in Google Analytics 4<\/strong>. You can also choose the type of report, including <strong>funnel type reports<\/strong>, <strong>segment overlay, user exploration<\/strong> and other reports.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>RAW data on BigQuery<\/strong><\/span>: these are data that represent a very important resource for tracking the behavior of users online. <strong>Google Big Query<\/strong> is a <strong>data warehousecloud<\/strong> from Google that allows you to store and retrieve data using an <strong>SQL environment<\/strong>. With <strong>GA4<\/strong> you can install <strong>Big Query<\/strong> on your servers, connect it with Analytics, download all the data to see them. All useful information will then be found not on Google&#8217;s tracking system but on BigQuery.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Advanced segmentation<\/strong><\/span>: this is another important feature of <strong>GA4<\/strong> that allows you to segment users who have landed on a particular page and who have purchased within a very short time such as 10 minutes.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Track website and app simultaneously<\/strong><\/span>: with <strong>GA4<\/strong> it is possible to integrate the data of your website and the data of your app within the same property.<\/li>\n<\/ul>\n<p>Universal Analytics did not allow to know, for example, the number of customers who carried out actions online and offline after buying something on an e-commerce, as well as the actions made online before buying. Today it is possible to know all this thanks to <strong>GA4<\/strong> which combines <strong>online data<\/strong> and <strong>offline data<\/strong>.<\/p>\n<p>The old <strong>Universal Analytics Data Model<\/strong> required a user to send <strong>hits<\/strong> in every session. The hits are different by type (<strong>visits to a page, downloads, clicks,<\/strong> etc.). While the <strong>events<\/strong> are structured in <strong>category, action and label<\/strong>.<\/p>\n<p>The <strong>advanced functions<\/strong> of <strong>Google Analytics 4<\/strong> combine the two elements &#8220;session&#8221; and &#8220;hit&#8221; which are brought back together with the events. Therefore, the new <strong>GA4 Data Model<\/strong> is undoubtedly simpler in terms of structure but more sophisticated in terms of querying.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The migration to Google Analytics 4 is necessary in order to use the new Google [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":71482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[347,95],"tags":[],"class_list":["post-72090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-digital-marketing-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/posts\/72090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/comments?post=72090"}],"version-history":[{"count":0,"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/posts\/72090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/media\/71482"}],"wp:attachment":[{"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/media?parent=72090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/categories?post=72090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.key-one.it\/en\/wp-json\/wp\/v2\/tags?post=72090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}