Web & Tech
User Experience and mobile first development
An immediate UX (User Experience) is the first step to ensure simple, fast and above all intuitive user navigation, which therefore allows to increase the conversion rate of a website or an e-commerce, and which translates into a major earning company.
To appreciate how relevant is the designing of a mobile-first UX, let us look at the data.
According to Audiweb data, in September 2022 the use of content from mobile devices (smartphones) reached 91% of the population between 18 and 74 years old (*source Audiweb).
Designing a site with the mobile version in mind, therefore, means creating a digital product taking into account of the needs of the users first. Only then it is possible to grow one’s online business.
The websites and shops developed by Key-One allow to segment and profile users to offer personalized and unique shopping experiences (Customer Journey).
Technology and development
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Every detail is designed and studied to lead to a navigation (and sales transaction) that is as fast and satisfying as possible for the user, with any device.
Fundamental in the web project that in a few simple clicks you can go from identifying the need or the product to its purchase. The whole process of creating a successful e-commerce and website revolves around this principle.
Our Digital Specialists promptly assess the optimal digital technologies, evolutionary trends and the most suitable business models.
Key-One manages developments with innovative tools, attention to human capital and organizational flexibility: a method that has led us over the years to build a cohesive team with different skills: our “Digital Makers”.
We follow internally all the Digital activities of a web or e-commerce project, from the creation to the care of its contents, and of the Business Performance.
Creativity and curiosity are elements of added value that follow all Digital projects also, and above all, after they are put online, through the continuous research and optimization of contents, catalogs, the care of editorial plans and the inclusion of new devices and technologies.
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